About DeltaNet
A brief description and historical summary of our firm
We Exist to Help People in Business Organizations to Learn, Unite, Win
We will help businesses make those three changes by helping them:
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Build systems of strong, high-performance social networks,
social groups and cross-functional teams.
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Train and coach these cross-functional, cross-cultural groups
and teams to work together interdependently to achieve vital
business goals.
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Network with their customers instead of studying them as objects.
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Innovate new ways to make their company and their products and
services more attractive to customers.
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Redefine winning from meeting financial expectations to winning
more and better customers than their best competitors.
Carene realized that most social psychologists she had known were
accomplished researchers who published their results in professional
journals for other psychologists to read. Acquiring and publishing
new knowledge seemed far more important to them than applying it
in business organizations.
DeltaNet Management Consultants was formed to help close that gap.
We reasoned that businesses could be more successful if they could
improve the performance of the people in the business, especially
the lower-level people − those more numerous and closer to
the customers.
The Meaning of Our Name
We chose the word DeltaNet in our name to associate it with our core
purpose: To help businesses innovate by networking
people together around vital business missions.
The Greek letter Δ (Delta) is commonly used as a symbol for
change. Achieving the innovation component of our firm's purpose
requires change. We see innovation is a specific kind of change, a
kind of change that benefits those who receive or apply the
innovation. We associate the word Delta in our name with that kind
of change, with innovation.
Networking is the fundamental mechanism we use to create innovation.
It links people in all walks of life into dynamic groups focused on
something important to all of the group members. We associate the
word Net in our name with getting people to work interdependently
across functional or departmental boundaries to win customers, and
getting people in businesses to work interdependently with their
customers and their suppliers.
These two simple concepts we associate with the word DeltaNet in our
name serve all of the requirements for business success as
defined by Peter
Drucker:
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Networking people across functional boundaries within the
business serve the innovation and marketing functions, the
only basic functions of a business.
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Assigning the primary responsibility to win customers to
these networks of people serves the ONLY purpose of a
business.
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And networking people within the business with the
customers provides the mechanism that lets the customer
define the
business.
When we find ourselves drifting away from our core purpose, we only
have to say our name, DeltaNet, to pull us right back on course.