Cooperate to Win!

Our Programs are team-based. Strong cross-functional, cross-cultural teams conceive, design and execute every phase of our Programs. A typical Program combines our Workshops and Services into a stage-gated sequence of steps to achieve real business goals of high value to our clients.

Business Development: Define winning new product lines and new businesses with a cross-functional team of diverse people in your company. More>>
Customer Relationships: Build strong customer relationships and use them to learn how to win their business. More>>
Sales Channels: Build sales channels as a network of people connected to your customers in parallel with a business development network also connected with your customers. More>>

Teams Learn Teamwork Doing the Team's Work

We strongly believe teams learn teamwork doing the team's work. What many people think of as team training, something apart from the team or the team's mission, training or coaching applied individually or outside the team, is not a component of our programs.

Teams in our Programs are self-managed and self-directed. They do their own project planning, research, analysis, business planning and reporting - AND they become very strong, very self-confident, very competent teams by practicing teamwork while they are doing their work. They become winners. They create winning product lines and winning businesses.

Innovate to Win!

Peter Drucker defined the functions of a business as marketing and innovation. He wrote, "Everything else is a cost", in Management, 1974. The network described in Cooperate to Win (above) takes care of the marketing function.

A cooperative network of people across the functional boundaries in the business, and across the cultural boundaries between the business and its customers can execute the marketing function infinitely more effectively than departments in a compartmentalized hierarchy can.

The same network can execute the innovation function.

Is it Innovation or a Wacky Idea? The Customers Decide

In business, innovation is innovation only if the customers trade their money for your "innovative" outcome. Because innovation requires intimate knowledge of the customers, the same cross-functional teams delivering the marketing function can deliver the innovation function far more effectively than any functionally compartmentalized hierarchy can.

Cross-functional teams spanning the internal departmental boundaries AND the boundaries between the business and its customers will know before investing in a potential innovation whether the customers, peers in the same network, will want it or not.

The brightest people working all day every day in the development lab simply have no way of knowing that. Innovations happen mainly by accident in compartmentalized hierarchies. That's why businesses invent things like Ford's Edsel and Pinto. It's why the Dot Com boom busted. It's why Post-It Notes and the Hula Hoop were big winners, although both "innovations" failed miserably in the applications they were originally designed to serve.

Business Development Programs

Our Business Development Programs create new business elements—such as new products, new product lines, new applications, new services, and especially new businesses. Our programs develop networks linking a broad range of people in our clients' businesses with a broad range of people in their customers' businesses.

Typical Business Development programs have run from a few months to a few years in duration, depending on the magnitude and complexity of the mission.

Sales Channel Development Programs

Our Sales Channel Programs develop seven networks of people liking the business AND its sales channels directly with its customers. These seven networks overcome the dysfunctional nature of the typical overly simplified, conventional sales channel models in common use. The simple models put the sales channels between the Business and its Customers. The network model links all the people in the business with the target customers. Our clients have used this network model to win customers from the best competitors. Get Primary Business Networks (1 MB pdf)

DeltaNet's Role

We have developed the fundamental building blocks for our Programs. They include all of the Workshops and Services on this site. Because no two Programs are the same, we apply the fundamental building blocks as needed, when needed, to reach the Program Goals. We call it Just-In-Time training.

More Information

Contact Us to learn more about our programs, and how they have
helped clients create new customers, new products, and new businesses.